CLIENT: AMRIZE
MISSION: RAISE AWARENESS OF SUSTAINABLE SOLUTIONS POWERED BY CEMENT
Amrize is an innovative tech company, in its way. The product is cement, and the innovation relates to sustainable solutions that go beyond mere cement. Amrize is on a mission to change how we build, engineering cement that is better for humans and the planet. But still, it’s cement — how do we make cement sexy? How do we get people excited about the good Amrize is doing? The answer is to treat monumental projects and breakthroughs as just that — monumental. Colossal. Epic. In video content posted to social media and the company’s site, we wrote dramatic scripts tracked to available footage to instill hope and awe in viewers.
PLATFORM: Facebook, Instagram. AGENCY: Ketchum.