CLIENT: GROOVY HISTORY
MISSION: RAISE EDITORIAL STANDARDS OF A POP CULTURE SITE
In an online environment where content is king and nostalgia is a hell of a drug, the site GroovyHistory.com was a can’t-miss idea. Daily posts about wonderful pop-cultural memories from the ’50s to the ’80s. From sock hop to Woodstock to synth-pop. From Mad magazine to It’s a Mad, Mad, Mad, Mad World to “I’m as mad as hell…”. From bomb shelters to Watergate to the Satanic panic. From “Ich bin ein Berliner” to “Mr. Gorbachev, tear down this wall.” You get the idea. The subject matter was fantastic, but the execution was spotty. The site needed to raise its editorial standards for new content and to repair hundreds of existing articles that failed to meet those standards. From top to bottom, I sought to up GroovyHistory’s game, not only improving the writing but focusing on more compelling new stories, while improving image selection, building links and partnerships, improving SEO, broadening social media presence. Sadly, GroovyHistory no longer exists as a website; the URL redirects to a Facebook page that is not representative of the site that once was.
PLATFORM: Website.
