INVASION OF THE HUSQVARNA AUTOMOWERS — Josh Robertson

CLIENT: HUSQVARNA USA
MISSION: CREATE CURIOSITY AND EXCITEMENT ABOUT A MAJOR PRODUCT LAUNCH

Everyone knows what a Roomba is. But while robotic vacuum cleaners have been around for 40 years, autonomous lawnmowers are relatively new. Husqvarna wanted to present its cutting edge (so to speak) entry into the field as a quantum leap with space-age overtones. With April 1 and the product launch approaching. and UFOs a hot news topic, we landed on the concept of mysterious space invaders and crop circles. In a series of posts that recall blurry UFO imagery, cryptic transmissions and intriguing crop-circle scenes, we raisede awareness about a product that could change lawnmowing as consumers know it.
PLATFORM: Facebook, Instagram. AGENCY: Ketchum.

A video teasing the “landing” of a mysterious new lawn-mowing product.

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On April Fool’s Day, it’s revealed that “the future of mowing has landed.”

CLIENT: HUSQVARNA USAMISSION: CREATE CURIOSITY AND EXCITEMENT ABOUT A MAJOR PRODUCT LAUNCH

CLIENT: HUSQVARNA USA
MISSION: CREATE CURIOSITY AND EXCITEMENT ABOUT A MAJOR PRODUCT LAUNCH