https://www.joshrobertson.work/universal-tech-1 daily 0.75 2018-05-24 https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/t/5b042ae86d2a735b970c2e7f/1526999828268/13102807_10154119315547604_5685809439311791446_n.jpg UNIVERSAL TECHNICAL INSTITUTE https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01d5f46d2a734d9cd49509/5b01d6460e2e7216afc8915c/1527182110513/uti-aromatherapy.JPG UNIVERSAL TECHNICAL INSTITUTE - Aromatherapy With Universal Tech, I did my best to see the world through the eyes of a young person who dreams of working on cars. And on this occasion, to smell the world through that nose. The combination of relatability and humor drove this post to double the typical engagement figure, and 10x the number of comments. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01d5f46d2a734d9cd49509/5b01d6468a922d8cab0c1def/1527182818933/uti-aventador.JPG UNIVERSAL TECHNICAL INSTITUTE - Aventador Intakes Universal Tech teaches kids to fix all sorts of cars — but Lamborghinis are not among them. Still, a kid can dream, right? The supercar phenomenon proved an effective way of connecting with the audience, with this post spiking to 3x the typical engagement on Instagram. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01d5f46d2a734d9cd49509/5b01d647758d46bedb117de2/1527182880542/uti-electric-trucks.JPG UNIVERSAL TECHNICAL INSTITUTE - Trucks of Tomorrow This concept art of electric 18-wheelers, posted with UTI’s truck-repair students in mind, went viral and sparked significant discussion. The post was among the top 10 most engaging of 2016, remarkable given that most UTI students do not take the truck-repair elective. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01d5f46d2a734d9cd49509/5b01d64703ce6487dbf0e88b/1527182848530/uti-camber-2.JPG UNIVERSAL TECHNICAL INSTITUTE - Pop Quiz I asked followers to explain the principle of “negative camber,” a debated issue among car tuners. The question inspired users to tag friends in their replies, resulting in a spike in reach that translated to a 200% pickup in new followers for the week. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01d5f46d2a734d9cd49509/5b01d648575d1f8e6e23da64/1527182905978/uti-fb-have-you-seen.JPG UNIVERSAL TECHNICAL INSTITUTE - Have You Seen Me? Read your users’ comments and they’ll give you content ideas. It’s a running joke among mechanics that 10mm sockets have a habit of wandering off. This post garnered triple the usual reach and engagement on Facebook. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01d5f46d2a734d9cd49509/5b01d6480e2e7216afc89181/1527182924483/uti-gtr-godzilla-2.JPG UNIVERSAL TECHNICAL INSTITUTE - Godzilla You don’t have to see every car at every show to get the coolest stuff for your social feeds. This picture was obtained for free from a hobbyist photographer. UTI’s Instagram followers went wild for it, showering it with four times the average likes for posts on the feed. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01d5f46d2a734d9cd49509/5b01d6496d2a734d9cd4a06f/1527183446636/uti-monstercustoms.JPG UNIVERSAL TECHNICAL INSTITUTE - Dream Job Stats about graduation rates and the job market can help sell a Universal Tech education — but so can oohs and ahhs over a future workplace. This photo of classic cars in a customizing shop struck Universal Tech followers as an ideal day at the office. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01d5f46d2a734d9cd49509/5b01d649352f534e97180163/1527185845809/uti-simple-question.JPG UNIVERSAL TECHNICAL INSTITUTE - Let's Talk Do: Start conversations. Don’t: Try to own them. The post above sparked a 1500% spike in comments from UTI Facebook followers. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01d5f46d2a734d9cd49509/5b01d64a70a6ada6e243312f/1527185824096/uti-vct-engine.JPG UNIVERSAL TECHNICAL INSTITUTE - Know Your Stuff Social media is of-the-moment — it’s a news source, if you want it to be. I established relationships with the publicity departments for major manufacturers so that we could bring the UTI prospects fresh information. This shot of Infiniti’s new variable compression engine impressed followers as need-to-know future tech. https://www.joshrobertson.work/the-real-cost-gallery daily 0.75 2018-05-29 https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/t/5b0427c2aa4a99b7ce2f5666/1526999049679/17626458_1491669034198978_5260287637840848889_n.jpg THE REAL COST GALLERY https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01e91eaa4a99a865e96ec9/5b04d97cf950b763f0aefd76/1527176058773/lava-rock-square.jpg THE REAL COST GALLERY - Lava Rock or Lungs? With this post, seen here as it appeared on Tumblr, I tapped into the “Chihuahua or Muffin” meme. The post received paid boost, but the gaudy numbers reflect likes and reblogs -- completely voluntary actions by users. Of the 27,110 notes on the post, 8,128 represent reblogs. Money can put your post in front of eyeballs, but if the post isn’t compelling it won’t be shared by users. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01e91eaa4a99a865e96ec9/5b06e0fb03ce64066848c482/1527191896227/ THE REAL COST GALLERY - Flaming Art: Lungs Croatian artist Dino Tomic’s gunpowder art has become an Instagram phenomenon. But could a U.S. government agency entrust a creator across the pond to deliver DIY content that gets the message right? Actually, yes. It looks like authentic viral social content — because it is. The videos Tomic created for The Real Cost constitute the campaign’s top-performing video territory on Facebook in terms of minutes viewed and total number of plays. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01e91eaa4a99a865e96ec9/5b01ea5f03ce6487dbf3a0d8/1527176663094/trc-drbuttz-playground.JPG THE REAL COST GALLERY - Hey Buddy Our target at-risk teens were identified as a smart, but disaffected bunch. They like cartoons, but not the feel-good kind. I collaborated with our in-house animator to develop Mr. Buttz, a naggy, bullying “friend” who won’t leave you alone. This series of posts exceeded campaign benchmarks in reach (2x) and engagement (3x). https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01e91eaa4a99a865e96ec9/5b01ea60aa4a99a865e99b3d/1527179656978/trc-body-invaders-craving-within.jpg THE REAL COST GALLERY - The Horror Knowing our target teen is a fan of dark entertainment, I came up with some horror-movie concepts, then let our horror-junkie designer go wild with them. This territory performed at 3x campaign benchmark for engagement and twice the benchmark for reach. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01e91eaa4a99a865e96ec9/5b04daff575d1fad81a05322/1527176159954/two-truths-square.jpg THE REAL COST GALLERY - Two Truths and a Lie Research told us that teens are fond of the ice-breaking game called “Two Truths and a Lie.” It was a no-brainer to juxtapose a comical lie with two unpleasant truths about smoking. This series of posts was a high performer across all platforms, and this post in particular proved to be a monster on Tumblr, where it racked up over 50,000 notes, including 13,946 reblogs. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01e91eaa4a99a865e96ec9/5b04a3186d2a736439f42b73/1527179698843/ THE REAL COST GALLERY - Body Facts: Organs The Real Cost wanted to deliver a message that was simple and fact-based — even repetitive. I devised this territory to surprise viewers with a very literal depiction of an unpleasant fact. This animation is The Real Cost’s most-watched video on Instagram. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01e91eaa4a99a865e96ec9/5b04b6f11ae6cf595cad8b8d/1527177299029/ THE REAL COST GALLERY - Oddly Unsatisfying: Pets Many teens are obsessed with videos of slime, paint, or ink in a fish tank, praising the clips as satisfying or oddly satisfying. In a series of “Oddly Unsatisfying” videos, I scripted sequences that would seem visually pleasing at first, only to deliver an unpleasant message about tobacco at the end. This post ranks in the top 5 of Real Cost videos both in minutes watched and total views on Facebook. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01e91eaa4a99a865e96ec9/5b05629c2b6a2870b18cde9e/1527622828550/ THE REAL COST GALLERY - Secondhand smoke causes the death of more than 40,000 non-smoking adults in the U.S. each year. #TheRealCost #Smoking #Cigarettes #Cigarette #Cigs #Smoke #Tobacco When your audience resists the message, that’s an opportunity to engage. Even non-smoking teens tell us that smoking is a matter of “choice” and that smokers are “only hurting themselves.” I crafted scripts to rebut these ideas in an amusing way. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01e91eaa4a99a865e96ec9/5b01e94003ce6487dbf3772b/1527179870892/facebook-dip-bacteria-2.jpg THE REAL COST GALLERY - Secret Message Rural male teens are hunters and fishers, so a camouflage pattern is a familiar canvas to play with. By hiding facts about dip in the camouflage, I created a gamified post that delivered remarkable results. The targeted teens were not only reading The Real Cost’s health warning, but unwittingly helping to spread it by posting the solution in the comments. This interactivity pushed the narrowly-targeted camouflage posts to score triple the average comments for Real Cost Instagram posts. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01e91eaa4a99a865e96ec9/5b01ea5f352f534e971ab879/1527179982812/trc-dip-sign.JPG THE REAL COST GALLERY - Have a Good Summer With this series of posts, I tapped into familiar rural imagery — the roadside signs of schools, gas stations and BBQ joints. This territory took off on Instagram, setting new highs for likes among static posts. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01e91eaa4a99a865e96ec9/5b04b9c488251ba6e04824c3/1527180262743/17626458_1491669034198978_5260287637840848889_n.jpg THE REAL COST GALLERY - Don't Judge Me Generally speaking, cat pictures are the engine that drives social media — but The Real Cost’s rural male audience are dog people through and through. I created simple, meme-style posts of dogs showing concern about the harmful effects of dip, and scored an early success by setting new high marks for reach and engagement on The Real Cost’s Facebook page. https://www.joshrobertson.work/heavy-metal-newsletter daily 0.75 2018-05-23 https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/t/5b0428ba0e2e72164dc41a0b/1526999258424/HEAVY_METAL_288_Cover_A_Frazetta_740x.jpg HEAVY METAL NEWSLETTER https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01f28a0e2e7216afcc652e/5b057427f950b763f0bf87f5/1527084466993/newsletter-1-crop.jpg HEAVY METAL NEWSLETTER - Heavy Metal E-mail Newsletter lorem ipsum https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01f28a0e2e7216afcc652e/5b057c66aa4a99ccc115aa32/1527086334032/newsletter-2-crop.jpg HEAVY METAL NEWSLETTER https://www.joshrobertson.work/sony-pictures-gallery daily 0.75 2018-05-24 https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/t/5b042a1f03ce64928f6e600d/1526999615782/13744978_587020454818389_390186861_n.jpg SONY PICTURES GALLERY https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01f5f7575d1f8e6e28269c/5b06cfd22b6a289f7bdd21f6/1527174044448/angry-birds-medals.JPG SONY PICTURES GALLERY - Precious Medals It’s tempting to use social media to cheerlead for your brand, but followers won’t always applaud. Using your brand’s feed to cheerlead for something else can more effectively generate goodwill. This simple, patriotic post was the second-most engaging of the campaign. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01f5f7575d1f8e6e28269c/5b01f606f950b7644ae63a6b/1527174195542/angrybirds-phelpsface.JPG SONY PICTURES GALLERY - Phelps Face We didn’t have an image ready for Michael Phelps’ famous pre-race scowl — but we had a scowl. Some quick work with the design team allowed us to get a post up the same day, and it paid off: #Phelpsface was the top performing post of the campaign. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01f5f7575d1f8e6e28269c/5b06d1836d2a738d610c89f5/1527175262174/angry-birds-boxing.JPG SONY PICTURES GALLERY - T-Rex We identified Claressa “T-Rex” Shields as one of the must-do touchpoints of the 2016 Games. Her bid to become the first American boxer (male or female) to win consecutive Olympic medals was a success, as was this Instagram tribute. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01f5f7575d1f8e6e28269c/5b01f6180e2e7216afccdbb4/1527186116283/angry-birds-opening-ceremony.JPG SONY PICTURES GALLERY - Opening Ceremonies Research shows that the opening ceremonies are usually the most-watched moment of the Olympic fortnight. We intentionally committed this fashion faux pas to be relevant at a time of high second-screen viewership. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01f5f7575d1f8e6e28269c/5b01f618575d1f8e6e282aa6/1527090473393/angry-birds-bolt.JPG SONY PICTURES GALLERY - Usain Bolt's Farewell For the Fastest Man Alive’s final Olympic race, we had a ready-made image featuring the fastest Angry Bird. https://www.joshrobertson.work/work daily 1.0 2021-08-03 https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b049535352f537437bd7e95/5b0d5c488a922dbfa2a2b631/1527602451740/playboy-2008-11-jamesbond-3.jpg Work - "Facts. Bond Facts." (part 3), Playboy Magazine, November 2008 https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b049535352f537437bd7e95/5b0d5c2c6d2a73781c646921/1527602404311/playboy-2008-11-jamesbond-2.jpg Work - "Facts. Bond Facts." (part 2), Playboy Magazine, November 2008 https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b049535352f537437bd7e95/5b0d5c0b352f53c0a5679524/1527602353614/playboy-2008-11-jamesbond-1.jpg Work - "Facts. Bond Facts." (part 1), Playboy Magazine, November 2008 https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b049535352f537437bd7e95/5b0d56d8352f53c0a566c092/1527601340138/playboy-2005-06-starwars-2.jpg Work - "The Hitchhiker's Guide to the Star Wars Galaxy" (part 2) Playboy, June 2005 https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b049535352f537437bd7e95/5b0d562c575d1fdde9cb773b/1527601323002/playboy-2005-06-starwars-1.jpg Work - "The Hitchhiker's Guide to the Star Wars Galaxy" (part 1), Playboy magazine, June 2005 https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b049535352f537437bd7e95/5b05be251ae6cf12fc96310c/1527602590564/PLAYBOY_USA_2008_10-rawdata.jpg Work - "Raw Data" page, Playboy magazine, October 2008 The “Raw Data” page from the October 2008 issue of Playboy magazine. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b049535352f537437bd7e95/5b05bda503ce645615d3912e/1527602561715/PLAYBOY_USA_2008_07-afterhours.jpg Work - "After Hours" page, Playboy magazine, July 2008 A page from After Hours, the front section of the July 2008 issue of Playboy magazine. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b049535352f537437bd7e95/5b05bc2a70a6ad75b513c1f4/1527602492656/PLAYBOY_USA_2008_05-afterhours.jpg Work - "After Hours" page, Playboy magazine, May 2008 A page from After Hours, the front section of the May 2008 issue of Playboy magazine. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b049535352f537437bd7e95/5b05a1b2575d1fb9b044846e/1527601281587/inked-justin-earle.jpg Work - "Justin Earle," Inked magazine, April 2009 Profile of Justin Townes Earle for Inked magazine, April 2009 https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b049535352f537437bd7e95/5b04959b352f537437bd91fd/1527027104484/clip-caps-3.JPG Work https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/t/5b06b3b1562fa74ebef3a591/1527165889954/sony-banner.jpg Work https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01f5f7575d1f8e6e28269c/5b06d1836d2a738d610c89f5/1527175262174/angry-birds-boxing.JPG Work - T-Rex We identified Claressa “T-Rex” Shields as one of the must-do touchpoints of the 2016 Games. Her bid to become the first American boxer (male or female) to win consecutive Olympic medals was a success, as was this Instagram tribute. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01f5f7575d1f8e6e28269c/5b06cfd22b6a289f7bdd21f6/1527174044448/angry-birds-medals.JPG Work - Precious Medals It’s tempting to use social media to cheerlead for your brand, but followers won’t always applaud. Using your brand’s feed to cheerlead for something else can more effectively generate goodwill. This simple, patriotic post was the second-most engaging of the campaign. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01f5f7575d1f8e6e28269c/5b01f6180e2e7216afccdbb4/1527186116283/angry-birds-opening-ceremony.JPG Work - Opening Ceremonies Research shows that the opening ceremonies are usually the most-watched moment of the Olympic fortnight. We intentionally committed this fashion faux pas to be relevant at a time of high second-screen viewership. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01f5f7575d1f8e6e28269c/5b01f618575d1f8e6e282aa6/1527090473393/angry-birds-bolt.JPG Work - Usain Bolt's Farewell For the Fastest Man Alive’s final Olympic race, we had a ready-made image featuring the fastest Angry Bird. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01f5f7575d1f8e6e28269c/5b01f606f950b7644ae63a6b/1527174195542/angrybirds-phelpsface.JPG Work - Phelps Face We didn’t have an image ready for Michael Phelps’ famous pre-race scowl — but we had a scowl. Some quick work with the design team allowed us to get a post up the same day, and it paid off: #Phelpsface was the top performing post of the campaign. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/t/5b06c88a1ae6cfbad944272f/1527171285487/nationwide-banner.jpg Work https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b05c7860e2e72347eaecb83/5b05c7c970a6adc7f1470115/1527105483866/HACKS.content_kitty.jpg Work https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b05c7860e2e72347eaecb83/5b05c7c803ce64acb4df0d0d/1527105484359/HACKS.content_East.jpg Work https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b05c7860e2e72347eaecb83/5b05c7c6f950b7709a4c0843/1527105481990/HACKS.content_car.jpg Work https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b05c7860e2e72347eaecb83/5b05c7c6758d46db94082c5d/1527105481706/HACKS.content_boot.jpg Work https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01d5f46d2a734d9cd49509/5b01d64a70a6ada6e243312f/1527185824096/uti-vct-engine.JPG Work - Know Your Stuff Social media is of-the-moment — it’s a news source, if you want it to be. I established relationships with the publicity departments for major manufacturers so that we could bring the UTI prospects fresh information. This shot of Infiniti’s new variable compression engine impressed followers as need-to-know future tech. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01d5f46d2a734d9cd49509/5b01d649352f534e97180163/1527185845809/uti-simple-question.JPG Work - Let's Talk Do: Start conversations. Don’t: Try to own them. The post above sparked a 1500% spike in comments from UTI Facebook followers. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01d5f46d2a734d9cd49509/5b01d6496d2a734d9cd4a06f/1527183446636/uti-monstercustoms.JPG Work - Dream Job Stats about graduation rates and the job market can help sell a Universal Tech education — but so can oohs and ahhs over a future workplace. This photo of classic cars in a customizing shop struck Universal Tech followers as an ideal day at the office. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01d5f46d2a734d9cd49509/5b01d6480e2e7216afc89181/1527182924483/uti-gtr-godzilla-2.JPG Work - Godzilla You don’t have to see every car at every show to get the coolest stuff for your social feeds. This picture was obtained for free from a hobbyist photographer. UTI’s Instagram followers went wild for it, showering it with four times the average likes for posts on the feed. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01d5f46d2a734d9cd49509/5b01d648575d1f8e6e23da64/1527182905978/uti-fb-have-you-seen.JPG Work - Have You Seen Me? Read your users’ comments and they’ll give you content ideas. It’s a running joke among mechanics that 10mm sockets have a habit of wandering off. This post garnered triple the usual reach and engagement on Facebook. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01d5f46d2a734d9cd49509/5b01d647758d46bedb117de2/1527182880542/uti-electric-trucks.JPG Work - Trucks of Tomorrow This concept art of electric 18-wheelers, posted with UTI’s truck-repair students in mind, went viral and sparked significant discussion. The post was among the top 10 most engaging of 2016, remarkable given that most UTI students do not take the truck-repair elective. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01d5f46d2a734d9cd49509/5b01d64703ce6487dbf0e88b/1527182848530/uti-camber-2.JPG Work - Pop Quiz I asked followers to explain the principle of “negative camber,” a debated issue among car tuners. The question inspired users to tag friends in their replies, resulting in a spike in reach that translated to a 200% pickup in new followers for the week. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01d5f46d2a734d9cd49509/5b01d6460e2e7216afc8915c/1527182110513/uti-aromatherapy.JPG Work - Aromatherapy With Universal Tech, I did my best to see the world through the eyes of a young person who dreams of working on cars. And on this occasion, to smell the world through that nose. The combination of relatability and humor drove this post to double the typical engagement figure, and 10x the number of comments. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01d5f46d2a734d9cd49509/5b01d6468a922d8cab0c1def/1527182818933/uti-aventador.JPG Work - Aventador Intakes Universal Tech teaches kids to fix all sorts of cars — but Lamborghinis are not among them. Still, a kid can dream, right? The supercar phenomenon proved an effective way of connecting with the audience, with this post spiking to 3x the typical engagement on Instagram. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/t/5b06aed9aa4a9937e4b07d11/1527164661275/UTI-banner.jpg Work https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b0d65f62b6a288855de5767/5b0d67380e2e723b74a107bd/1527607438105/hm-grant-morrison-interview-capture.JPG Work - What’s in Store for Grant Morrison’s "Heavy Metal"? We Asked Grant Morrison https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b0d65f62b6a288855de5767/5b0d670188251baf5697c833/1527607422001/hm-kay-thomas-capture.JPG Work - Breaking Barriers: Kay Thomas Is a Red Sonja of a Different Color https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b0d65f62b6a288855de5767/5b0d66bb8a922dbfa2a49118/1527607411753/hm-heroin-diaries-capture.JPG Work - The "Heroin Diaries" Team on Making Nikki Sixx’s Memoir a Graphic Novel https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b0d65f62b6a288855de5767/5b0d660f758d461b372af922/1527607395652/hm-issue-preview-capture.JPG Work - Preview of Heavy Metal 289, the Sci-Fi Special (on Sale Now!) https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b0d6ba10e2e723b74a1e816/5b0d6fe4758d461b372ced16/1527607331020/ict-greggdeal-capture.JPG Work - What Does Football Have to Do With Genocide? In Washington, DC: Plenty https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b0d6ba10e2e723b74a1e816/5b0d6da6f950b7b034517cd6/1527606739648/ict-supaman-capture.JPG Work - Doing the Robot in Regalia: Supaman Fuses Fancy Dance, Flute, Hip Hop https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b0d6ba10e2e723b74a1e816/5b0d6c3a2b6a288855df9396/1527607354572/ict-rockyourmocs-capture.JPG Work - Get Ready to Rock Your Mocs! 20 Photos of Native Footwear Worn Proudly https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b0d6ba10e2e723b74a1e816/5b0d6bcf70a6addca90f49f7/1527607365840/ict-project562-capture.JPG Work - 10 Remarkable Portraits of Native America from Project 562 https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/t/5b06b5b3aa4a9937e4b15c36/1527166402137/schwab-banner.jpg Work https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b046470aa4a99b7ce3c9611/5b04670e352f530afd6ce0ce/1527015184880/12346549_10153160752490588_7345212673291376401_n.jpg Work https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b046470aa4a99b7ce3c9611/5b04670e1ae6cf479223a026/1527015184338/12106764_10153077480035588_2723562074048277260_n.jpg Work https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b046470aa4a99b7ce3c9611/5b04670e1ae6cf479223a022/1527015183924/12065551_10153098060705588_4368595510655731101_n.jpg Work https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b046470aa4a99b7ce3c9611/5b04670d0e2e72164dd1c9cc/1527015185115/12042921_10153056423550588_6846002735515836424_n.jpg Work https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b046470aa4a99b7ce3c9611/5b04670df950b75de24ae44e/1527015183999/12011209_10153096443855588_663593848518868855_n.jpg Work https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b0576a5562fa7d1a6b4034d/5b0649c4758d46412188f8da/1527193181290/hm-insta-janburagay.JPG Work - Kindred Spirits Heavy Metal magazine is an institution with devoted fans — fans who’ll tell you the magazine has been an influence since they were old enough to buy it, and that they prize their stacks of back issues. When I find an artist who displays that kind of love, enthusiasm or even reverence for Heavy Metal’s significance, it’s always a hit. Jan Buragay, an obscure Philippines-based artist, evokes core Heavy Metal artists Moebius, Caza and Druillet, and our followers cheered him for it. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b0576a5562fa7d1a6b4034d/5b063c0d88251b0847b36b04/1527193214297/hm-insta-moebiusmonday.JPG Work - Tag Smart Hashtags are the way users surf social media and discover new accounts to follow. Brands, and even publishers, tend not to get this, seeing the hashtag as a branding tool. The hashtag is a way of exploring — if you liked this post on this subject, click #subject to find more. I’ve had success tagging strong content as #moebiusmonday, #frazettafriday #breakfastwithbiz and #splashwednesday https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b0576a5562fa7d1a6b4034d/5b063c0d562fa74ebee82e88/1527136560295/hm-insta-komardin.JPG Work - It Came From the Sea I found Konstantin Komardin during a deep dive into DeviantArt, and I’ve posted his work more than once. He only publishes comics in Russian, but Heavy Metal readers are hoping he’ll come to America. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b0576a5562fa7d1a6b4034d/5b063c0cf950b7cb32c6d57e/1527137277622/hm-insta-giger.JPG Work - On This Day... You have to feed the social-media beast daily — it helps to know your important dates. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b0576a5562fa7d1a6b4034d/5b063c0c2b6a28e3e74543a6/1527181179873/hm-insta-eisner.JPG Work - Entertain and Educate It’s my strongly-held conviction that the best social media is more than a jumble of shiny objects. Superior feeds have an editorial sensibility and the personality of a blog. This informative gallery of 10 Will Eisner splash pages could just as well have been a blog post on the Heavy Metal website. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b0576a5562fa7d1a6b4034d/5b063c0c8a922d1402be8da3/1527136094360/hm-insta-caseyweldon.JPG Work - Meow Nothing wins your audience over like a shared sense of humor. I knew that the Heavy Metal audience would enjoy a cat picture — but not just any cat picture. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b0576a5562fa7d1a6b4034d/5b063c0b8a922d1402be8d32/1527192983502/hm-insta-bretonlegends.JPG Work - Age Is Just a Number The illustrations for “Legendes Bretonnes” may be nearly a century old, but when they bubbled up on an art blog I knew they’d appeal to the Heavy Metal readership. They know their art history, and are eager to learn — I’ve also put up posts about Surrealists, N.C. Wyeth, and Goya that met with enthusiasm. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b0576a5562fa7d1a6b4034d/5b063c0b575d1f2658301a72/1527180705870/hm-insta-benmarra.JPG Work - Congratulations Community means looking out for your own. On the Heavy Metal Instagram feed, we salute the achievements of contributors regardless of whether the work was done for our publication or someone else. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b0576a5562fa7d1a6b4034d/5b0578718a922da81bd03c0d/1527181096099/hm-instagram-impressions-comments.jpg Work - High Engagement Here’s some insight into the community I’ve built from the Impressions and Comments stats in the dashboard of the Instagram app. The all-important engagement rate for the account is over 5%, more than double the 2.18% benchmark for accounts of 100,000+ set by Quintly. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b0576a5562fa7d1a6b4034d/5b0576d42b6a2870b18ffc2c/1527192356224/hm-bladerunner2049-crop-3.JPG Work - Blade Runner 2049: Can We Talk? It’s nice to build up readers, subscribers and followers. But those are numbers. Treat your audience as a collection of people with worthwhile opinions and you’ll build loyalty. On the Heavy Metal feed, we regularly solicit opinions on comics and movies, and the followers come back to us with astute commentary and discussion. This post sparked reviews and conversation for days. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/6109c2e49939400a24fc1d25/6109c2e5062cca2c442a337a/1628030174936/heavy-metal-210730-sized.JPG Work - July 30, 2021 July 30, 2021 https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/6109c2e49939400a24fc1d25/6109c2e4f657bb6b739b4ea5/1628030142876/heavy-metal-210507-sized.JPG Work - May 7, 2021 May 7, 2021 https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/6109c2e49939400a24fc1d25/6109c2e43499582385afaf71/1628030017199/heavy-metal-210216-sized.JPG Work - February 16, 2021 February 16, 2021 https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/t/5b062bc4f950b7cb32c4cffe/1527131095414/HM-banner.jpg Work https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01e91eaa4a99a865e96ec9/5b04daff575d1fad81a05322/1527176159954/two-truths-square.jpg Work - Two Truths and a Lie Research told us that teens are fond of the ice-breaking game called “Two Truths and a Lie.” It was a no-brainer to juxtapose a comical lie with two unpleasant truths about smoking. This series of posts was a high performer across all platforms, and this post in particular proved to be a monster on Tumblr, where it racked up over 50,000 notes, including 13,946 reblogs. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01e91eaa4a99a865e96ec9/5b04d97cf950b763f0aefd76/1527176058773/lava-rock-square.jpg Work - Lava Rock or Lungs? With this post, seen here as it appeared on Tumblr, I tapped into the “Chihuahua or Muffin” meme. The post received paid boost, but the gaudy numbers reflect likes and reblogs -- completely voluntary actions by users. Of the 27,110 notes on the post, 8,128 represent reblogs. Money can put your post in front of eyeballs, but if the post isn’t compelling it won’t be shared by users. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01e91eaa4a99a865e96ec9/5b04b9c488251ba6e04824c3/1527180262743/17626458_1491669034198978_5260287637840848889_n.jpg Work - Don't Judge Me Generally speaking, cat pictures are the engine that drives social media — but The Real Cost’s rural male audience are dog people through and through. I created simple, meme-style posts of dogs showing concern about the harmful effects of dip, and scored an early success by setting new high marks for reach and engagement on The Real Cost’s Facebook page. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01e91eaa4a99a865e96ec9/5b01ea60aa4a99a865e99b3d/1527179656978/trc-body-invaders-craving-within.jpg Work - The Horror Knowing our target teen is a fan of dark entertainment, I came up with some horror-movie concepts, then let our horror-junkie designer go wild with them. This territory performed at 3x campaign benchmark for engagement and twice the benchmark for reach. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01e91eaa4a99a865e96ec9/5b01ea5f352f534e971ab879/1527179982812/trc-dip-sign.JPG Work - Have a Good Summer With this series of posts, I tapped into familiar rural imagery — the roadside signs of schools, gas stations and BBQ joints. This territory took off on Instagram, setting new highs for likes among static posts. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01e91eaa4a99a865e96ec9/5b01ea5f03ce6487dbf3a0d8/1527176663094/trc-drbuttz-playground.JPG Work - Hey Buddy Our target at-risk teens were identified as a smart, but disaffected bunch. They like cartoons, but not the feel-good kind. I collaborated with our in-house animator to develop Mr. Buttz, a naggy, bullying “friend” who won’t leave you alone. This series of posts exceeded campaign benchmarks in reach (2x) and engagement (3x). https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b01e91eaa4a99a865e96ec9/5b01e94003ce6487dbf3772b/1527179870892/facebook-dip-bacteria-2.jpg Work - Secret Message Rural male teens are hunters and fishers, so a camouflage pattern is a familiar canvas to play with. By hiding facts about dip in the camouflage, I created a gamified post that delivered remarkable results. The targeted teens were not only reading The Real Cost’s health warning, but unwittingly helping to spread it by posting the solution in the comments. This interactivity pushed the narrowly-targeted camouflage posts to score triple the average comments for Real Cost Instagram posts. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/t/5b0628ad8a922d1402bc1d48/1527130312015/TRC-banner-1200x50.jpg Work https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/t/5b05832daa4a99ccc11700cf/1527087979203/17626458_1491669034198978_5260287637840848889_n.jpg Work https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/t/5b0583c20e2e7225de09ec48/1527088097097/HEAVY_METAL_290_Cover_A_Dan_Quintana_740x.jpg Work https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/t/5b0588b02b6a287c58f74e3f/1527089354240/13744978_587020454818389_390186861_n.jpg Work https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/t/5b058f422b6a287c58f8c21d/1527091037309/12346549_10153160752490588_7345212673291376401_n.jpg Work https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/t/5b058fa088251ba56f8145d0/1527091144999/13102807_10154119315547604_5685809439311791446_n.jpg Work https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/t/5b05c846758d46db94084804/1527685529020/HACKS.content_kitty.jpg Work https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/t/5b07147a8a922d58c0a06241/1527190728749/PLAYBOY_USA_2008_07-afterhours.jpg Work https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/t/5b0715056d2a7325c79c967e/1527190853536/HM-10-awesome-things.JPG Work https://www.joshrobertson.work/charles-schwab-gallery daily 0.75 2018-05-22 https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/t/5b0470bb03ce64928f7e217a/1527017698300/12346549_10153160752490588_7345212673291376401_n.jpg CHARLES SCHWAB GALLERY https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b046470aa4a99b7ce3c9611/5b04670df950b75de24ae44e/1527015183999/12011209_10153096443855588_663593848518868855_n.jpg CHARLES SCHWAB GALLERY https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b046470aa4a99b7ce3c9611/5b04670d0e2e72164dd1c9cc/1527015185115/12042921_10153056423550588_6846002735515836424_n.jpg CHARLES SCHWAB GALLERY https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b046470aa4a99b7ce3c9611/5b04670e1ae6cf479223a022/1527015183924/12065551_10153098060705588_4368595510655731101_n.jpg CHARLES SCHWAB GALLERY https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b046470aa4a99b7ce3c9611/5b04670e1ae6cf479223a026/1527015184338/12106764_10153077480035588_2723562074048277260_n.jpg CHARLES SCHWAB GALLERY https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b046470aa4a99b7ce3c9611/5b04670e352f530afd6ce0ce/1527015184880/12346549_10153160752490588_7345212673291376401_n.jpg CHARLES SCHWAB GALLERY https://www.joshrobertson.work/clip-file-print-gallery daily 0.75 2018-05-29 https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/t/5b0d5da38a922dbfa2a2f0a4/1527027104484/ CLIP FILE: PRINT GALLERY https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b049535352f537437bd7e95/5b04959b352f537437bd91fd/1527027104484/clip-caps-3.JPG CLIP FILE: PRINT GALLERY https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b049535352f537437bd7e95/5b05a1b2575d1fb9b044846e/1527601281587/inked-justin-earle.jpg CLIP FILE: PRINT GALLERY - "Justin Earle," Inked magazine, April 2009 Profile of Justin Townes Earle for Inked magazine, April 2009 https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b049535352f537437bd7e95/5b0d5c0b352f53c0a5679524/1527602353614/playboy-2008-11-jamesbond-1.jpg CLIP FILE: PRINT GALLERY - "Facts. Bond Facts." (part 1), Playboy Magazine, November 2008 https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b049535352f537437bd7e95/5b0d5c2c6d2a73781c646921/1527602404311/playboy-2008-11-jamesbond-2.jpg CLIP FILE: PRINT GALLERY - "Facts. Bond Facts." (part 2), Playboy Magazine, November 2008 https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b049535352f537437bd7e95/5b0d5c488a922dbfa2a2b631/1527602451740/playboy-2008-11-jamesbond-3.jpg CLIP FILE: PRINT GALLERY - "Facts. Bond Facts." (part 3), Playboy Magazine, November 2008 https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b049535352f537437bd7e95/5b05be251ae6cf12fc96310c/1527602590564/PLAYBOY_USA_2008_10-rawdata.jpg CLIP FILE: PRINT GALLERY - "Raw Data" page, Playboy magazine, October 2008 The “Raw Data” page from the October 2008 issue of Playboy magazine. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b049535352f537437bd7e95/5b05bda503ce645615d3912e/1527602561715/PLAYBOY_USA_2008_07-afterhours.jpg CLIP FILE: PRINT GALLERY - "After Hours" page, Playboy magazine, July 2008 A page from After Hours, the front section of the July 2008 issue of Playboy magazine. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b049535352f537437bd7e95/5b05bc2a70a6ad75b513c1f4/1527602492656/PLAYBOY_USA_2008_05-afterhours.jpg CLIP FILE: PRINT GALLERY - "After Hours" page, Playboy magazine, May 2008 A page from After Hours, the front section of the May 2008 issue of Playboy magazine. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b049535352f537437bd7e95/5b0d562c575d1fdde9cb773b/1527601323002/playboy-2005-06-starwars-1.jpg CLIP FILE: PRINT GALLERY - "The Hitchhiker's Guide to the Star Wars Galaxy" (part 1), Playboy magazine, June 2005 https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b049535352f537437bd7e95/5b0d56d8352f53c0a566c092/1527601340138/playboy-2005-06-starwars-2.jpg CLIP FILE: PRINT GALLERY - "The Hitchhiker's Guide to the Star Wars Galaxy" (part 2) Playboy, June 2005 https://www.joshrobertson.work/heavy-metal-social daily 0.75 2018-05-24 https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/t/5b071e7e6d2a734b1f94adb0/1527192356224/ HEAVY METAL SOCIAL - Blade Runner 2049: Can We Talk? It’s nice to build up readers, subscribers and followers. But those are numbers. Treat your audience as a collection of people with worthwhile opinions and you’ll build loyalty. On the Heavy Metal feed, we regularly solicit opinions on comics and movies, and the followers come back to us with astute commentary and discussion. This post sparked reviews and conversation for days. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b0576a5562fa7d1a6b4034d/5b0576d42b6a2870b18ffc2c/1527192356224/hm-bladerunner2049-crop-3.JPG HEAVY METAL SOCIAL - Blade Runner 2049: Can We Talk? It’s nice to build up readers, subscribers and followers. But those are numbers. Treat your audience as a collection of people with worthwhile opinions and you’ll build loyalty. On the Heavy Metal feed, we regularly solicit opinions on comics and movies, and the followers come back to us with astute commentary and discussion. This post sparked reviews and conversation for days. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b0576a5562fa7d1a6b4034d/5b063c0b575d1f2658301a72/1527180705870/hm-insta-benmarra.JPG HEAVY METAL SOCIAL - Congratulations Community means looking out for your own. On the Heavy Metal Instagram feed, we salute the achievements of contributors regardless of whether the work was done for our publication or someone else. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b0576a5562fa7d1a6b4034d/5b063c0b8a922d1402be8d32/1527192983502/hm-insta-bretonlegends.JPG HEAVY METAL SOCIAL - Age Is Just a Number The illustrations for “Legendes Bretonnes” may be nearly a century old, but when they bubbled up on an art blog I knew they’d appeal to the Heavy Metal readership. They know their art history, and are eager to learn — I’ve also put up posts about Surrealists, N.C. Wyeth, and Goya that met with enthusiasm. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b0576a5562fa7d1a6b4034d/5b063c0c8a922d1402be8da3/1527136094360/hm-insta-caseyweldon.JPG HEAVY METAL SOCIAL - Meow Nothing wins your audience over like a shared sense of humor. I knew that the Heavy Metal audience would enjoy a cat picture — but not just any cat picture. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b0576a5562fa7d1a6b4034d/5b063c0c2b6a28e3e74543a6/1527181179873/hm-insta-eisner.JPG HEAVY METAL SOCIAL - Entertain and Educate It’s my strongly-held conviction that the best social media is more than a jumble of shiny objects. Superior feeds have an editorial sensibility and the personality of a blog. This informative gallery of 10 Will Eisner splash pages could just as well have been a blog post on the Heavy Metal website. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b0576a5562fa7d1a6b4034d/5b063c0cf950b7cb32c6d57e/1527137277622/hm-insta-giger.JPG HEAVY METAL SOCIAL - On This Day... You have to feed the social-media beast daily — it helps to know your important dates. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b0576a5562fa7d1a6b4034d/5b063c0d562fa74ebee82e88/1527136560295/hm-insta-komardin.JPG HEAVY METAL SOCIAL - It Came From the Sea I found Konstantin Komardin during a deep dive into DeviantArt, and I’ve posted his work more than once. He only publishes comics in Russian, but Heavy Metal readers are hoping he’ll come to America. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b0576a5562fa7d1a6b4034d/5b0649c4758d46412188f8da/1527193181290/hm-insta-janburagay.JPG HEAVY METAL SOCIAL - Kindred Spirits Heavy Metal magazine is an institution with devoted fans — fans who’ll tell you the magazine has been an influence since they were old enough to buy it, and that they prize their stacks of back issues. When I find an artist who displays that kind of love, enthusiasm or even reverence for Heavy Metal’s significance, it’s always a hit. Jan Buragay, an obscure Philippines-based artist, evokes core Heavy Metal artists Moebius, Caza and Druillet, and our followers cheered him for it. https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b0576a5562fa7d1a6b4034d/5b063c0d88251b0847b36b04/1527193214297/hm-insta-moebiusmonday.JPG HEAVY METAL SOCIAL - Tag Smart Hashtags are the way users surf social media and discover new accounts to follow. Brands, and even publishers, tend not to get this, seeing the hashtag as a branding tool. The hashtag is a way of exploring — if you liked this post on this subject, click #subject to find more. I’ve had success tagging strong content as #moebiusmonday, #frazettafriday #breakfastwithbiz and #splashwednesday https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b0576a5562fa7d1a6b4034d/5b0578718a922da81bd03c0d/1527181096099/hm-instagram-impressions-comments.jpg HEAVY METAL SOCIAL - High Engagement Here’s some insight into the community I’ve built from the Impressions and Comments stats in the dashboard of the Instagram app. The all-important engagement rate for the account is over 5%, more than double the 2.18% benchmark for accounts of 100,000+ set by Quintly. https://www.joshrobertson.work/nationwide-gallery daily 0.75 2018-05-23 https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/t/5b0ea1081ae6cff4f803fc32/1527685435130/HACKS.content_kitty.jpg NATIONWIDE GALLERY https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b05c7860e2e72347eaecb83/5b05c7c6758d46db94082c5d/1527105481706/HACKS.content_boot.jpg NATIONWIDE GALLERY https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b05c7860e2e72347eaecb83/5b05c7c6f950b7709a4c0843/1527105481990/HACKS.content_car.jpg NATIONWIDE GALLERY https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b05c7860e2e72347eaecb83/5b05c7c803ce64acb4df0d0d/1527105484359/HACKS.content_East.jpg NATIONWIDE GALLERY https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b05c7860e2e72347eaecb83/5b05c7c970a6adc7f1470115/1527105483866/HACKS.content_kitty.jpg NATIONWIDE GALLERY https://www.joshrobertson.work/clip-file-online-gallery daily 0.75 2018-05-29 https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/t/5b0d708e6d2a73781c6844ca/1527607395652/ CLIP FILE: ONLINE HM GALLERY - Preview of Heavy Metal 289, the Sci-Fi Special (on Sale Now!) https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b0d65f62b6a288855de5767/5b0d660f758d461b372af922/1527607395652/hm-issue-preview-capture.JPG CLIP FILE: ONLINE HM GALLERY - Preview of Heavy Metal 289, the Sci-Fi Special (on Sale Now!) https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b0d65f62b6a288855de5767/5b0d66bb8a922dbfa2a49118/1527607411753/hm-heroin-diaries-capture.JPG CLIP FILE: ONLINE HM GALLERY - The "Heroin Diaries" Team on Making Nikki Sixx’s Memoir a Graphic Novel https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b0d65f62b6a288855de5767/5b0d670188251baf5697c833/1527607422001/hm-kay-thomas-capture.JPG CLIP FILE: ONLINE HM GALLERY - Breaking Barriers: Kay Thomas Is a Red Sonja of a Different Color https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b0d65f62b6a288855de5767/5b0d67380e2e723b74a107bd/1527607438105/hm-grant-morrison-interview-capture.JPG CLIP FILE: ONLINE HM GALLERY - What’s in Store for Grant Morrison’s "Heavy Metal"? We Asked Grant Morrison https://www.joshrobertson.work/clip-file-online-ict-gallery daily 0.75 2018-05-29 https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/t/5b0d7045aa4a99033248a79f/1527607365840/ CLIP FILE: ONLINE ICT GALLERY - 10 Remarkable Portraits of Native America from Project 562 https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b0d6ba10e2e723b74a1e816/5b0d6bcf70a6addca90f49f7/1527607365840/ict-project562-capture.JPG CLIP FILE: ONLINE ICT GALLERY - 10 Remarkable Portraits of Native America from Project 562 https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b0d6ba10e2e723b74a1e816/5b0d6c3a2b6a288855df9396/1527607354572/ict-rockyourmocs-capture.JPG CLIP FILE: ONLINE ICT GALLERY - Get Ready to Rock Your Mocs! 20 Photos of Native Footwear Worn Proudly https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b0d6ba10e2e723b74a1e816/5b0d6da6f950b7b034517cd6/1527606739648/ict-supaman-capture.JPG CLIP FILE: ONLINE ICT GALLERY - Doing the Robot in Regalia: Supaman Fuses Fancy Dance, Flute, Hip Hop https://static1.squarespace.com/static/5b01ae1a2971145828bd624b/5b0d6ba10e2e723b74a1e816/5b0d6fe4758d461b372ced16/1527607331020/ict-greggdeal-capture.JPG CLIP FILE: ONLINE ICT GALLERY - What Does Football Have to Do With Genocide? In Washington, DC: Plenty https://www.joshrobertson.work/contact daily 0.75 2018-05-20 https://www.joshrobertson.work/pagecv daily 0.75 2019-01-17